Here is an example of a letter sent to your inbox: A 12-Step Guide to Growth on Medium | SEJ And this is what that same letter looks like in your browser. Advertising Continue reading below Start preparing an advertising budget Medium recently announced the Earnings Beta Testing Program. They run sponsored stories and memberships for a select few publishers and bloggers. Medium chooses these publishers based on their level of engaged readership. Partner brands for Sponsored Stories include Bose, SoFi, Nest, Intel, and Volpi Foods. For members, Medium will launch members-only content and benefits for readers of select publications. These publications include Serious Eats, True Magazine and Great Jones Street.
As you can see, Medium is gearing fax list up to compete in the ad space and if you want to continue posting content there, I recommend setting aside funds for when it goes public. The environment will continue to evolve , each new product release can have a huge impact on how brands post on Medium. For the most part, Medium seems to harness the power of views, reads, and recommendations, but that could change. Some of the changes have already garnered loyalty from some of the biggest brands as I mentioned above. Advertising Continue reading below Medium still has a long way to go. For example, although their interface has a beautiful design and an excellent user experience, brands still have little control over how their content is perceived.
It's a glaring omission for a company that prides itself on people creating better things together. This is one of the main reasons why Paul Jarvis left the medium. Medium has begun to fill these gaps by introducing new versions of products like the Collaborative Writing Tool and allowing brands to use their domains like Hub Spot's Read Think. I also agree that Medium is creating a really unique product that fills a void we needed in marketing, but really, Medium is showing us how we're all going to consume content in the future. Overall, my takeaway from this is that sharing your content and diversifying your content distribution channels keeps your content top of mind for you and your followers.