The enormous potential of online advertising to customers means that more and more companies decide to have a digital trafficker in their teams. Job opportunities are many Master Digital marketing Functions of a digital trafficker in a digital marketing strategy The main role of a digital trafficker is to manage the online advertising of a company on different digital platforms. This implies a wide variety of tasks and responsibilities among which we highlight the following Management of advertising campaigns on social networks.
It is important that the digital trafficker has the skills to create optimize and exewith mobile number list Unity cute advertising campaigns on different platforms and social networks. They mainly focus on Facebook Instagram Twitter TikTok or LinkedIn which are the networks that attract the most audiences. Search Engine Optimization SEM In addition to managing social networks the digital trafficker must also have the ability to create and optimize search engine ads through Google Ads and or Microsoft Ads. Data analysis and metrics for decision making If you want to be empowered to make informed and accurate advertising strategy decisions as a trafficker you will need to be familiar with collecting and analyzing data from different advertising platforms.
Development of advertising strategies Depending on the company s objectives the digital trafficker will have to develop an adequate advertising strategy to achieve them guiding the client in what will ultimately favor them the most. Development of graphic elements and creatives Often the digital trafficker also has the task of creating and developing creative elements photographs illustrations mockups… that accompany and conform to the advertisements in question. Implementation and management of advertising technologies Another of the important points that you should focus on will be to be updated with the latest advertising technologies in addition to training yourself to implement and manage them properly.