An e-commerce company selling beauty products was looking to improve their return on advertising investment. Using RFM En Direct, she created customer segments based on their purchasing habits. This allowed the company to serve highly targeted ads to customers most likely to buy. Result: a significant increase in return on advertising investment.
A home meal delivery startup wanted to expand its customer base. Using RFM En Direct, it identified customer segments similar to its existing high-potential customers. By targeting these segments with special offers, the startup was able to attract new customers and quickly expand its customer base.
Successes with RFM En Direct are not reserved for large companies. Many companies, regardless of their size, have benefited from RFM analysis to improve their marketing strategy, increase sales and build customer loyalty. If you're looking to achieve similar results, consider adopting RFM Live and personalizing your efforts based on customer data.