With the germination of the Internet in China, the online education industry has been hatched. Up to now, the education industry is still developing in a good direction. This article is mainly a product analysis of Xueersi and Beijing No. 4 Middle School Online School, enjoy~ 1. Background 1. Industry background In fact, from the very beginning, with the budding of the Internet in China, the online education industry was hatched. It is only due to the particularity of the education industry that the development of online education in the past 20 years has not been as rapid as that of other industries, and industry giants such as BAT have not been incubated. As shown in the following two figures,
it is the development process of online education and the development process of education mode in the past 20 years. (Figure 1-1-1 Industry Development History) (Figure 1-1-2 Development History of Education Model) 2. Policy background 2012 was the year with the biggest dividends in education informatization policy. Vice Premier Liu Yandong (then state phone number list councilor) proposed at the national video and telephone conference on educational informatization work: During the "Twelfth Five-Year Plan" period, it is necessary to build "three links and two". Platform" as the starting point, that is, "broadband network for schools and schools, high-quality resources for every class, and online learning space for everyone", to build a public service platform for educational
resources and a public service platform for education management. In February 2018, the General Office of the Ministry of Education issued the "Key Points of Education Informatization and Network Security Work in 2018", which clarified that the work ideas for education informatization and network security in 2018 are to vigorously promote the "four enhancements" and "four expansions". Improve online education, develop "Internet + education", realize the transformation and upgrading of education informatization, and give full play to the support and leading role of education modernization. (Appendix 1-2-1 shows the policies promulgated by the state on education in recent years) (Table 1-2-1 Education Policy Promulgation History) 3. Chapter Summary From the above background description, we can first feel that after more than 20 years of development, the online education industry is still in the exploratory period, and the entire industry is currently in the blue ocean period,