This is true for every marketing platform out there. Let’s look at a real example. I currently live in Florida and all three dogs sleep in bed with my husband and I, so finding lightweight comforters is crucial to being able to sleep comfortably at night. I’ve browsed and purchased lightweight comforters from Buffy before. A few days ago, I got an email reminding me to “stay cool” this fourth of July, with product information about the newest lightweight comforter that I haven’t purchased yet. They know from my purchase and browsing history that this is the sort of product I’d want. They’re taking quantifiable data about my specific behavioral actions and going from there.
Another example: When I get emails from pet Whatsapp Database supply sites like Petco or Chewy, I almost exclusively get emails about dog products. They know that showing me cool aquariums for a gold fish or new cat collars wouldn’t result in a sale, so I don’t get those messages in my inbox. 3 Tips to Identify & Define Behavior Segments Segmentation is obviously important for every part of your marketing strategy. The most difficult part of behavior segmentation, of course, is defining what exactly those segments are. Sometimes the audience segments you actually have vary from those you thought you might have.
It’s important to be able to identify them so you can target them with the right messaging. Here are three easy ways to start to identify and define your core customer behavior segments. GET INFORMATION DIRECTLY FROM YOUR CUSTOMERS Send out post-purchase surveys to learn more about who your customers are and what makes them tick. There are plenty of accessible tools that can help with this, ranging from low-cost and simple (Google Forms, SurveyMonkey) to some that are more advanced and tied in with growth analytics SaaS tools (Userpilot).