Complaints among link builders are many, but they are also deserved. There is the pitifully low success rate. Hours spent creating personalized outreach. The potential brand damage of an unshared link ask.
Part of the problem is leverage. Most outreach takes place from a position of weakness. When our success rate is low, we try to compensate with quantity. And if quantity is a fundamental part of your strategy, your scope might look a lot like this:
Intuition might tell you that Twitter offers little relief in this vein. If you tweet under your company account, you are no longer just a brand representative with an email signature. You have the added weight of your brand to bolster your success cell phone number list rate, of course; but you also take on all the responsibility that goes with it - every tweet, highly visible, carries with it the stigma of effort. And there's nothing as unsexy as effort.
Methodology: Finding Link Awareness Targets
Before I get into the results, I should explain how I went about prospecting for link opportunities. My weapon of choice was Ahrefs, a full-featured SEO tool with tons of firepower. The method itself was not that complex. The name of the game was unlinked mentions – the “low hanging fruit” of the link building game. Basically: who on the web has mentioned WordStream without linking us? Ahrefs' Content Explorer worked well for this type of mining:
Sort for domain rating, highlight unrelated mentions, set a time segment, and saddle up. Mentions without a link are "straightforward" because the author likely used one of your site's resources without linking to it. So even if you're not offering authors data that their publication could benefit from, you're actually offering them something much more in demand:
Authority. You control your unlinked mentions, but you're polite about it. Your awareness copy reflects this: you're waiting, but you're waiting on the pretext of gratitude. That's how I did it, anyway.
Include a link AND an image in your outreach Tweet
If I was wary of Twitter before my first outreach attempt, I was addicted to it. It was like betting on a football team in week 1, winning, then thinking you have the inside lane on that team the rest of the season. Invariably, you don't. But maybe false confidence be damned, you're onto something.
The blog was from vWriter. A Domain Authority of 42. Still honing my Twitter outreach copy, I tweeted this:
A few advantages of Twitter are immediately apparent here. For one, Steve Shaw (the author of the article) has just over 1,000 followers on Twitter. He usually gets one to two engagements per tweet. I'm willing to bet Steve is much more likely to engage meaningfully with a Twitter mention than he is an email. Especially one with the subject line, “Great post, Steve; Mind Linking? »
In terms of ease of use, Twitter has a definite edge. Mr Shaw simply needed to click anywhere on the tweet to access the post and then edit it.