Let’s talk about data; the type of data generated from CRMs like HubSpot offers information on leads that gives marketers accurate, personal information in a fully transparent manner. While traditional SEO agencies are only able to get a partial portrait from Google Analytics, growth marketing agencies have immediate access to the lead’s name, the company they work for, the person’s email address, and their job role. Marketing teams are able to see what channel of traffic the lead came through and see every stage of their journey such as touch points, and re-entry points back into the conversion funnel. Not only does this help marketers fine-tune campaigns from audience targeting tactics to email marketing cadence, it shows additional value to the client thus instilling Real Estate Photo Editingfaith that their invested dollars are paying off.
how-growth-marketing-stacks-are-shaking-up-digital-marketing-agencies Growth Stack Reporting is Measurable One of the biggest objections companies have with digital marketing is that its various components are difficult to justify. Brands spend thousands on organic strategies and blogging, and have no way of gauging value aside from page views, bounce rates, and rankings. But these metrics don’t lend insight as to whether or not they had a direct impact on conversions. Growth stack marketing reports do. All top of funnel strategies like SEO, paid media, and social media are adorned with technology aides that allow reporting to show where converted leads originate from, and what their behavioral patterns were once they entered the funnel. There is an abundance of value when marketers and clients can see which blogs played vital roles into generating revenue, which landing pages convert better, and which off-site articles helped organizations reach their sales goals.
Growth Marketing Agencies Have the Best Talent The word is spreading; when organizations make the shift from traditional marketing service providers to growth marketing agencies, the quality of service and execution is noticeable right away. Growth marketing agencies can’t survive unless they hire the best in the industry. In fact, poaching talent from other firms is common practice. In order for growth marketers to execute strategies thus filling their roles at a masterful level, they must understand how all traffic generation, lead generation and strategies work together within the framework of technology logic. They must also have an advanced understanding of marketing methodologies and know how multiple tools integrate and what limitations may exist for strategic executions. Finding talent capable of filling these shoes is a tall order, and these are precisely the teams savvy businesses want to work with. More than 85 percent of our clients who left their previous marketing service provider did so because they felt the team lacked skills and never communicated internally between departments.