Profiling scoring and monitoring. Can you explain in layman's terms what that is jj gladly with profiling we use smartdata med to identify those companies clinics practices doctors and pharmacies that correspond to a defined new customer profile or show parallels to successful existing customers. So it's about identifying so called statistical twins. And because they are similar to high revenue existing customers they have great potential for sales success. With scoring we use ai driven data analysis methods to evaluate the potential of new and existing customers and thus create a meaningful ranking. Pharmaceutical and medical technology companies use this ranking to prioritize and control their sales activities for example. Jürgen jeske foto jürgen jeske heads the strategy and conception departments at acrobat.Healthcare in hamburg.
As an experienced communications professional he is whatsapp mobile number list enthusiastic about how big data analyzes bring about a real communication advantage and competitive advantage for healthcare companies among other things because they can make more accurate decisions based on data and use their communication budgets more precisely. And what do you do when monitoring with monitoring we track any changes on the websites of doctors practices clinics pharmacies and so on. This makes it possible to inform our customers about changes on a daily basis for example about personnel changes new specializations of doctors job changes or similar.
This can be combined for example with technical features such as the automated sending of push messages to sales management key account management or directly to the medical specialist field service. Then every change is a possible reason to contact us. Understand. How did you as a healthcare agency come to deal with the topic of smartdata jj firstly because today sensible I.E. Successful sales and precise marketing communication are only possible with well founded data. As in other markets this also applies to the healthcare industry to pharmaceutical sales and to the sale of medical technology and similar areas.